Organisaties zetten steeds vaker social media in om de consument te benaderen. En de consument maakt steeds meer gebruik van mobiel internet in de dialoog met een organisatie. Toch blijven de ‘traditionele media’ ijzersterk overeind. E-mail, post en de telefoon blijven belangrijke kanalen in de dialoog tussen de consument en de organisatie. Dat blijkt...
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In the Dale Carnegie classic from 1936, How to win Friends and Influence People, there is a very interesting chapter in the middle of the book. In Part Three, How to Win People to Your Way of Thinking, Chapter 8 discusses “A Formula that will Work Wonders for You.” In it is a gold...
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If you have the facts necessary to make a decision, don’t keep putting off decisions. One of Dale Carnegie’s students, H.P. Howell, told him that when he was a member of the board of directors of U.S. Steel, the meetings of the board were often long-drawn-out affairs—many problems were discussed, but few decisions were...
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The sales career is one that is fast and full of change. And because of that fact, many in the profession do not make it. It can become becomes a position “do over” for some who just try sales; individuals can leave the business and start over in a new career. It does not...
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You made a sale to a new customer—Great! But now the real work begins as once you have gained new customers, you will have to manage their expectations in order to keep them happy. Although managing new customer expectations is not that difficult, it does take some time and effort by you and your...
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Selling for a living is truly something we all do every single day. Across the Netherlands, no matter the organization, there is some degree of sales and marketing involved. Sales drive a multitude of factors within every business. Successful selling involves an array of both skill and knowledge. When you think about it, we...
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Sometimes we get complacent in sales, especially with cold calling and client management. It can be very easy in sales to tweet, g +, Facebook message, text and e-mail our clients and prospective clients to get in touch or stay in touch. It is so easy; why not do it online? That is where...
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The Netherlands still has its array of challenges as we head into the second half of 2012. Because of our strategic location, we can still readily serve the Middle East, Africa, and Europe. Blessed with relatively low unemployment, the issues across the continent have not helped and have decreased consumer confidence and economic growth....
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Acclaimed scholar, Charles W. Eliot, once said: “There is no mystery about successful business intercourse … Exclusive attention to the person who is speaking to you is very important. Nothing else is so flattering as that.” You would think that would be self evident, yet Dale Carnegie knew merchants who would rent expensive space,...
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Of all the traits that leadership here in the Netherlands and across the globe need to constantly work to improve is one of the simplest. Listening is that trait. Everything equal, good listeners will usually make good leaders. But listening is the toughest leadership quality to better every day. There is so much stimulus...
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